Reducing Cost In Transportation Industry †Myassignmenthelp.Com

Question: Discuss About The Reducing Cost In Transportation Industry? Answer: Introducation In marketing, creative problem solving greatly assists in the identification of the problem from the definition stage to the implementation of solutions. Problem identification is the most imperative step in the CPS because in many of the cases, what people feel is the problem is not the problem (Draze, Crawford, Crawford, 1986). In this case, the main problem is the reduction of cost in the transportation industry such as shipping by lower consumption of fossil fuel. Problem delineation Problem delineation refers to the description of the problem at hand. In this, one needs to describe the causes of the problem, its impacts and the measures that have been taken towards attaining the solution to the problem. It assists in gaining a deeper understanding of the problem after it has been identified and thus assists individuals to know the best approach that they should consider taking so that they can solve the problem at hand (Filho, 2017). Information gathering This entails carrying out a detailed research so that one can be in a position to obtain relevant information regarding the issue. To solve a problem, one needs to obtain information how other people have been in a position to solve that problem before, the tools required, and the duration of time required to solve the problem and also the cost. Obtaining the background information greatly assists one in the implementation of the new technology that is available to them and their unique experience and knowledge to assist in the identification of a solution that is faster, better and cheaper (Treffinger, Isaksen, Dorval, 2006). Idea generation This step is usually associated with creativity and brainstorming in problem-solving. To solve the problem of reducing the transportation costs, there is a need to write all ideas that come into the mind of an individual irrespective of how ludicrous or stupid the idea is towards solving the problem. If working alone, one should raise many ideas that are sufficient enough. When many people are involved in the generation of ideas, none of the individuals should be allowed to criticize others ideas to avoid discouraging all the people in the group from sharing creative ideas (Jie, 2005). Idea evaluation After generating ideas, they should be combined for evaluation. In this, one needs to go through the ideas and combine the ones that are related to form big ideas. Using the criteria devised for use, one should choose the ideas that broadly meet the criteria. After selecting these ideas, one should consider going through them and determine how well they are likely to meet the criterion while giving them ratings. If the ideas fall short of the criterion, one should think of the ways of improving them. After evaluation, all the ideas will have a score, and the ideas with the highest scores are the ones considered to have met the criteria even though they are not likely to be the best ideas according to an individual, they have higher chances of solving the problem at hand or assisting in the achievement of the desired goal. Profile of sustainable offering To make the offering sustainable, there is a need to look deep into the transportation costs and come up with ways of cutting the costs down. The teams in the transportation sector should work together so that they can come up with methods of transportation that consumes fewer fossil fuels. They need to engage in a rigorous discussion and carefully look into the whole picture before they can give suggestions on the ways that can be implemented to reduce the costs. Environmental analysis Environmental analysis to a strategic management tool and also the process that is employed in the identification of all the external as well as internal factors affecting the performance of an organization (Kleibo?hmer, 2001). In this, there is a need to assess the available opportunities or threat that the organization may be having or prone to respectively. Environmental analysis should be carried out in the process of solving the problem of reducing the transportation costs so that the evaluations can be employed in the process of decision making (Reeve, 2002). This strategy greatly aids in ensuring the strategies in the firms environment are aligned in such a way that they will assist in the reduction of the transportation costs. Market and customer analysis Market analysis refers to the identification of the competitors that are operating in a certain market. On the other hand, customer analysis refers to the identification of the target customers which is aimed at conveying the customers needs and show how the products and services meet the needs of the customers (Schnaars, 1998). Market analysis, in this case, aims at looking at the other cheaper and viable options that can be used instead of fossil fuel. Customer analysis will be employed to determine the number of vehicles that use the expensive fossil fuel and their willingness to adopt an alternative option. Executive summary The transportation sector is a very important part of any country. Transport facilitates the movement of goods and people from one location to another. However, the costs of transport are very high, and this poses an impact of the goods transported in the country in that it tends to increase the prices of the goods transported to cater for the cost incurred. Reduction of the transportation costs is thus very important in that it allows for effective movement of goods and services. Lowering the use of some products such as fossil fuel can reduce the costs of transportation in that fewer costs will be incurred in the shipping process. Current Situation In the modern society, there has been an increasing rise in the transportation costs due to factors such as an increasing demand for goods and services among others. This has contributed to the incurring of higher transportation costs. Due to the impacts and costs incurred in the transportation, there has arisen the need for reducing the costs of transportation which can be achieved through reducing the consumption of some products which demands regular transportation such as fossil fuels in shipping mode of transport. Objectives The objective of this research is to reduce the costs that are incurred in the transportation industry. These entail ensuring that low amounts of fossil fuels are used in the process of goods and services transportation. Target market The target customers, in this case, are the people who operate in the transport industry. This is because they are the only people who can assists in the reduction of the transportation costs by ensuring effective planning and eliminating the unnecessary traveling schedules. Marketing Strategies Marketing strategies assist individuals in sparking their creative energy and setting their resources regarding time and money to develop and also maintain a marketing campaign that is in line or reverberates with the audience intended (McIntyre, Ivanaj, Ivanaj, 2013). The marketing strategies that I will employ to ensure the reduction of the transportation costs include the following; Positioning In this, I will ensure that the advertisements aimed at creating awareness to the people in the transport industry are strategically placed in that they are made in times of the day when the target individuals are in the vehicles either transporting the goods or ferrying customers to their desired locations (Paley, 2005). Product strategy In this, I will look into the education of the people in the transport sector on the need to cut down their transportation costs and also the positive impacts that are associated with it. This will greatly act as a driving force on to why people should adopt transportation using cheaper alternatives and also reduce the unnecessary trips. Pricing strategy Pricing strategy refers to the setting of the prices for the products. In this, I will encourage the use of low-cost transport alternatives regarding fuel. In this, I will thus look towards the subsidization of the prices of the prices of these products so that they can be attractive to the people. Placement strategy This depicts the delivery of the products and services to the desired customers. In an attempt to reduce the transportation costs, I will look for a way of regulating the shipping of products Promotion strategy This entails the methods and activities that can be used in the promotion of the business and products and this case in the reduction of the costs of transportation. This can be achieved by public relations, advertising and direct marketing (Dibb, Simkin, Bradley, 1996). Marketing implementation To ensure effective implementation, I will make sure that I set the right expectations, build the team and ensure there are adequate resources, communicate the plan to all the individuals involved, build out tasks and timeline, set up a dashboard for tracking success, monitor and check in regularly, be willing to adapt to the change and lastly ensure that the results are communicated, and success achieved celebrated (Esakki, 2017). Budget Adequate resources should be put up to assist in overseeing the marketing and the implementation of the plan effectively. The resources will be channeled to the training forums, marketing efforts and also in the implementation stage to ensure effectiveness. Evaluation control Evaluation as a marketing step usually focuses on the analyzing both the quantitative and qualitative metrics that are associated with the implementation and the strategy. These two are considered to be the final phases of strategic management. Evaluation will be carried out to check on the effectiveness of the strategies in the achievement of the organizational objectives. On the other hand, control will assist in ensuring that a corrective action is taken when the need arises (McLoughlin, Aaker, 2010). References Dibb, S., Simkin, L. Bradley, J. (1996). The marketing planning workbook : effective marketing for marketing managers. London: International Thomson Business Press. Draze, D., Crawford, D. Crawford, P. (1986). Primarily problem solving. San Luis Obispo, CA: Dandy Lion Publications. Esakki, T. (2017). Green marketing and environmental responsibility in modern corporations. Hershey, PA: IGI Global. Filho, W. (2017). Sustainable development research at universities in the United Kingdom : approaches, methods and projects. Cham, Switzerland: Springer. Jie. (2005). Market research handbook ; management, approach and practice. Lincoln, NE: iUniverse, Inc. Kleibo?hmer, W. (2001). Environmental analysis. New York: Elsevier. McIntyre, J., Ivanaj, S. Ivanaj, V. (2013). Strategies for sustainable technologies and innovations. Cheltenham Northampton, Massachusetts: Edward Elgar. McLoughlin, D. Aaker, D. (2010). Strategic market management : global perspectives. Hoboken, N.J: Wiley. Paley, N. (2005). The manager's guide to competitive marketing strategies. London: Thorogood. Reeve, R. (2002). Introduction to environmental analysis. New York: Wiley. Schnaars, S. (1998). Marketing strategy : customers and competition. New York: Free Press. Treffinger, D., Isaksen, S. Dorval, K. (2006). Creative problem solving : an introduction. Waco, Tex: Prufrock Press.